Cheryl N. Klufio, MBA

  • Builder of Brands | PR & Communications Maven | Global Citizen
  • Saint Petersburg, FL

Need perfect communication? You’re in great hands. Just ask Harvard University, Microsoft Corporation or any client that has trusted me to deliver outstanding results.

As Communicator-in-Chief of RightlySaid (, I specialize in perfecting communication to build your personal, organizational or destination brand—using strategic communication, quality content marketing, and high-impact public and media relations.

How? By being passionate about people and their passions and places; by drawing on my wealth of global branding, communications and PR experience; and by leveraging my credentials in business (MBA), teaching (TEFL), and languages and literature.

Do connect—I would be delighted to hear from you!


Cheryl N. Klufio is an enterprising leader with more than a decade of experience building powerful global and emerging brands by leveraging strategic, high-impact marketing, public relations and communications.

Among other roles, Cheryl has managed public and media relations at Harvard University; planned and executed marketing initiatives at Microsoft Headquarters; taught professional English to senior business executives and government officials in Spain; written and edited numerous items for Web and print publication; and, as founder and principal consultant of RightlySaid and LadyMBA, consulted for various companies and individuals.

A thought leader on personal and place branding, she presented a paper at the Berlin International Economics Congress on the theme "The Future of Nation Branding, Tourism and International Investments in a Globalized World," and has enjoyed an audience with leaders of various governments and international organizations.

Cheryl holds an MBA degree with concentrations in Marketing, Strategy and Entrepreneurship as well as a Blue Ocean Strategy certificate, both from INSEAD (France and Singapore); and, from Mount Holyoke College (United States), a liberal arts BA degree, cum laude, with a self-designed major in Anglophone and Francophone postcolonial literature.

She is fluent in several languages—including English, French and Spanish—and works fluidly across cultures. Her extensive experience living, working and studying in five world regions (North America, Europe, Asia, Africa and Oceania) means she can help you get there, wherever "there" may mean for you.